New patients
Patient intake continued after launch.
The clinic welcomed 81 new patients, down 39 from August’s opening month. Across the first two months, 201 new patients were reported.
01
Summary
September at a glance.
September combined continued new-patient intake with a higher Google Ads click-through rate and broad visibility on Meta.
Google Ads
A higher share of ad views led to clicks.
Search impressions fell more sharply than clicks. The click-through rate more than doubled, while the reported cost per tracked action fell.
Leads
Booking progress needs clearer tracking.
Most tracked opportunities remain at New Lead. Regular pipeline updates will help distinguish confirmed bookings from leads that still need attention.
02
Creatives
Creative delivery for September.
Reels, case content and graphics supported the clinic’s September marketing.
Reels
7 video assets.
Clinic introductions, first visits and preventive care.
Before & after
12 cases.
5 implant cases, 4 restorative/rehab cases and 3 ortho cases. Each ortho case includes a video and a static post.
Graphics
63 graphic assets.
A selection of service, new-patient and educational content.
Reels
Welcome to Joyner Family Dental
Open video in Google Drive ↗Meet Dr. Vince Wen
Open video in Google Drive ↗Restorative/Rehab Cases
Restorative/Rehab case 1
Open image ↗Restorative/Rehab case 2
Open image ↗View 2 more restorative/rehab cases
Ortho Cases
3 orthodontic cases, each with a video and a static post.
Ortho case 1 · video
Open video in Google Drive ↗Ortho case 1 · static post
Open image ↗View remaining 2 ortho cases · video and static posts
Graphics
Opening promotion
Open image ↗How HICAPS and Health Funds Work
Open image ↗View 61 more graphics
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03
New Patients
New-patient intake after the opening month.
September was the clinic’s second operating month.
September 2026
81
Clinic-reported new patients
Change from August
−39
32.5% below the opening month
August–September
201
New patients reported across both months
| Month | 2026 new patients | Change from previous month |
|---|---|---|
| August | 120 | Opening month |
| September | 81 | −39 (−32.5%) |
Continued growth in the patient base, at a slower monthly pace.
September added roughly two-thirds as many new patients as August. The clinic continued to attract new patients after launch, although intake did not match the opening month. Monthly intake is still establishing a pattern in the clinic’s early months.
04
Leads & Pipeline
Appointment interest is not reflected in the pipeline.
All 19 September pipeline leads came from Google Ads, including new-patient leads and existing-patient contact.
Tracked opportunities
19
19 individual contacts · All from Google Ads
New-patient leads
12
Identified by automated call assessment
Consultation Booked
1
Current recorded pipeline stage
Lead assessment
Automated call assessments indicate interest, not confirmed bookings. Hot leads show stronger appointment intent; warm leads may need follow-up.
Pipeline stages
Current pipeline stages for leads received in September; stages may have changed after September.
Strong appointment interest has not progressed through the pipeline.
Nine new-patient leads were assessed as ready to book, yet all nine remain at New Lead. Their appointment outcomes remain unconfirmed in the pipeline. Of the three warm leads, one is marked Consultation Booked.
05
Calls
Missed calls left opportunities for follow-up.
All 33 September inbound calls came from Google Ads.
Inbound calls
33
25 distinct contacts · All from Google Ads
Calls marked completed
72.7%
24 calls · 2 without recorded duration
No answer + voicemail
9
7 no answer · 2 voicemail
Median talk time
3:47
22 calls with recorded talk time
Call outcomes
Google Ads search number
15 of the 33 Google Ads calls reached this search campaign number.
More than a quarter of Google Ads calls were not completed.
Nine of the 33 Google Ads calls went unanswered or reached voicemail. These callers had taken the step to contact the clinic. Follow-up outcomes will show whether they were reached and assisted.
Five callers called more than once. Talk time totalled 1 hr 36 min 27 sec across 22 calls; two completed calls had no recorded duration.
06
Google Ads
A higher share of search impressions led to clicks.
The New Patients + Pre-Bookings campaign accounted for September’s Google Ads activity.
Spend
$2,351.71
3.0% lower than August
Clicks
243
11.0% lower than August
Tracked actions
127
Google Ads conversion actions
Cost per tracked action
$18.52
32.8% lower than August
| Metric | August | September | Change |
|---|---|---|---|
| Impressions | 3,139 | 1,263 | −59.8% |
| Clicks | 273 | 243 | −11.0% |
| Click-through rate | 8.70% | 19.24% | +10.54 percentage points |
| Cost per click | $8.88 | $9.68 | +9.0% |
| Tracked actions | 88 | 127 | +44.3% |
| Cost per tracked action | $27.56 | $18.52 | −32.8% |
| Conversion action | September |
|---|---|
| Book Now button clicks | 89 |
| Call Us button clicks | 26 |
| Imported qualified dental calls | 12 |
Button clicks indicate contact or booking intent, rather than completed bookings; the same person may take more than one action.
Reduced visibility did not produce a proportionate loss of clicks.
Impressions fell by almost 60%, but clicks declined by only 11%. The ads attracted a click much more often when shown. Clicks cost more individually, yet the higher recorded action total brought the cost per tracked action down. The campaign generated more tracked actions per dollar spent; this does not measure the cost of acquiring a new patient.
Click-through rate is the percentage of impressions resulting in a click. Tracked actions are not unique leads or confirmed bookings; a person may generate more than one.
07
Meta Ads
Broad reach, limited website engagement.
The awareness campaign reached prospective patients across Meta in September.
Spend
$297.45
Awareness campaign
Reach
76,471
People reached
Impressions
146,701
1.92 views per person on average
Landing page views
47
$6.33 per view
| Metric | September |
|---|---|
| Link clicks | 127 |
| Link click-through rate | 0.09% |
| Cost per link click | $2.34 |
| Post engagements | 157 |
Broad reach, with a smaller volume of website visits.
The awareness campaign reached 76,471 people, with an average of 1.92 impressions per person. Meta recorded 127 link clicks and 47 landing-page views. Website activity was modest relative to the campaign’s reach, and paid-social visits showed low engagement in Google Analytics.
08
Website Traffic
Search brought both volume and engagement.
Website activity for 1–30 September, measured in Google Analytics.
Users
627
606 new users
Sessions
1,026
Visits to the website
Engaged sessions
542
53% of sessions
Page views
1,795
Average session length: 3 min 33 sec
| Channel | Sessions | Engaged sessions | Engagement rate |
|---|---|---|---|
| Organic search | 387 | 232 | 60% |
| Direct | 231 | 114 | 49% |
| Paid search | 228 | 143 | 63% |
| Paid social | 77 | 2 | 3% |
| Organic social | 63 | 44 | 70% |
| Paid other | 21 | 0 | 0% |
| Referral | 9 | 0 | 0% |
| AI assistant | 7 | 5 | 71% |
| Cross-network | 2 | 1 | 50% |
Search visitors were more engaged than paid-social visitors.
Organic search was the largest source of visits and generated 232 engaged sessions. Paid search added 143, with almost two-thirds of its sessions engaged. Paid social brought 77 sessions but only two were engaged, indicating that its website visits rarely led to sustained interaction.
09
Landing Page
The new-patient page attracted search visitors.
The existing new-patient landing page remained part of the campaign.
Landing sessions
201
Main and campaign-tagged new-patient URLs
Patient journey
The new-patient page was a key entry point.
The main new-patient page received 143 landing sessions, with another 58 through its campaign-tagged URL. Together, these accounted for about one in five website sessions.
Landing sessions count visits to the main and campaign-tagged new-patient URLs, including repeat visits.
10
Highlights
What September’s results show.
The patient base continued to grow, while website engagement was strongest across search and organic social traffic.
Patients
Growth continued beyond launch.
September’s intake brought the reported two-month total to 201 new patients.
Search
More frequent clicks when ads appeared.
The higher click-through rate helped retain most of August’s click volume despite substantially fewer impressions.
Leads
Clear appointment interest in calls.
Automated assessments identified nine new-patient leads with strong appointment intent. Updating their pipeline stages will show which progressed.
11
Action Plan
Priorities following September’s results.
Shoutout Digital will lead the campaign and tracking reviews, supported by reception’s booking and follow-up updates.
Shoutout Digital
Review search visibility and conversion tracking.
Identify why search impressions declined and assess opportunities to recover relevant traffic. Verify lead, call and booking tracking.
Shoutout Digital
Improve the transition from Meta ads to the website.
Review mobile page loading, ad destinations and message consistency. Assess landing page views and engaged visits alongside reach when refining the awareness campaign.
Reception team · Shoutout Digital support
Keep pipeline stages current.
Check September leads against confirmed appointments and update their stages in the Shoutout app. Continue regular updates so booked patients are distinguishable from leads needing follow-up.
Reception team
Review missed calls and follow-up.
Check callback outcomes for the nine unanswered and voicemail calls from Google Ads. Follow up with callers who still need help and record the outcome in the Shoutout app.